palray limited
Keywords : office furniture, school furniture, hospital furniture, library furniture, heavy duty shelvings, auditorium furniture, lecture theatre hall furniture,
Description : PALRAY Ltd is a private company established in the year 1965 and based in Dar es Salaam with Certificate of Incorporation No 3583 issued on 6th Of April 1965.
The primary core activities of the company are into making Office, School and Hospital Furniture of metal and wooden furniture.
M/s PALRAY Limited is spread over five acres of land with well established Plant and Machinery to cater for the manufacturing activities, centrally located in Mini Industrial Area in Dar es Salaam.
Palray Brand identity in the market is known as “PALRAY†and is considered to have high quality products which are strong, durable and lasting long.
Palray Limited is a company which has won various awards in different categories of furniture over the time period since it was established.
The cliental base of the company is both Government agencies, and private sector.
With reform programmer initiated in collaboration with World Bank in the year 1995 and the allocation of major chunk of the Government budget towards reforming Health Sector and Education Sector, Palray Limited over the time has won various Tenders for the supply of Office, Hospital and School Furniture.
On the side of Brand Awareness where by we seek Strong, Favorable and Unique in the context of Point of Parity (POP) And Point of Difference (POD), the company is suitably period. After Tanganyika attained Independence M/s Palray Limited was the first company to start manufacturing this kind of furniture and with the introduction of Socialism Policy, the company was virtually left alone in this kind of business which propelled the Management to manufacture and sell its products without any difficulty till the year 1985 when liberalization of trade took place.
M/s Palray Limited Brand positioning based on the designing of the company’s offer and image that occupies a distinct and valued place in the target customer’s mind created over the years is highly successful and is able to secure market of it’s products without any difficulty .
from the analysis of the Palray Limited one visualizes how the company’s management has over the period of time since it’s inception has focused it’s products in the market by creating a unique brand awareness by creating strategic competitive advantage over it’s competitors by manufacturing various furniture items in the range of Office, School and Hospital and response which it has customers in preference for quality and durability and value for money.
Hence it can be mentioned without doubt that PALRAY as Brand name has both Depth and Breath of brand image and brand awareness in the customer’s mind when it comes to procurement of furniture in the country and the legacy of the company providing the product at right time, right place, right product for the right price, all has contributed in creating a unique Brand Equity for the company.
This all is due the reason that Parlay’s top management consists of highly specialized Engineers with a strong line of staff with well equipped tools which helps the company to master it’s line of products with regular innovations and also involves in designing products with new innovations from time to time to create corporate image campaigns by providing invaluable marketing and financial benefits by allowing the firm to express itself and embellish the meaning and associations for its individual products.
Create favorable attitudes and perceptions of the company credibility,
-Link beliefs that can be leveraged by product- specific marketing,
-Make a favorable impression on the financial community,
-Influence public opinion on issues.
For which M/s Palray Limited has been successful in doing, and the results are favorable to the country in general. |
