BANASCRAFT DWCRA MAHILA SEWA ASSOCIATION
In Gujarat's north western desert district, Banaskantha women have formed their own association at the village level - DWCRA- Development of Women and Children in Rural Areas, a government of india programme for rural development groups. Based on local resources and women's own traditional skills, women have taken leadership to develope their own villages through economic activities.
BANASCRAFT is the direct marketing outlet of these artisans that provides them with direct access to the market and helps them get sustained work and income. FULL EMPLOYMENT AND SELF RELIANCE are the two main objectives. more than 10, 000 artisans are currently getting sustained employment and income. Building on their traditional skills and rich reservoir or traditional motifs, designs and colors and reviving the use of local materials is Gaji, Mashroo, Bandhani(tie-dye) and vegetable block prints which is hand: spun, woven dyed and printed. It offers a range of products catering to the discerning tastes of the market but grounded in the traditional skills of APPLIQUE, PATCHWORK, AARI EMBROIDERY. Besides developing traditional products like Cushion Covers, Door Panels, Accessories, Jewellery, Letter Holdings, Floor Cushion Covers, WallHangings, Shawls, Garments, Batvas, Bedsheets, Curtains, Dupptas, Table Tops, Throw, Quilt. they also develope products following the current market trends and needs of specific buying houses.