Dalmia Consumer Care, New Delhi

Keywords :

tobacco-free bidi, pan masala chewing

Dalmia ConsumerCare (DC) is part of the diversified Dalmia Group which has business interests ranging from industrial chemicals to IT-enabled services. DC is a breakaway from traditional businesses and was launched in April 2003. It is a concept marketing company that will develop innovative products in the Rs 45, 000 crore oral gratification space. Each product will have a health tag attached to it and will serve millions of urban consumers with a rural mindset. Two successful products already launched include Vardān (a tobacco-free biri) and Chabaaza (a safe alternative to pan masala chewing). The export potential for these first-of-a-kind products is tremendous