To stand out and stay ahead in today's clicks and mortar, piranha-toothed competitive market, you need to project and present yourself effectively. Yes, projection and presentation is the key. A professionally crafted Web site—free from misspellings, mispunctuation and awkward sentence structure and so on—raises your prestige a notch or two, wins you customers and boosts business. Crummy Web site, on the other hand, gets rubbished. Not only that, it may cost you dear—you may lose potential customers!