----This is the New Limited Edition Purple GHD IV Hair Straighteners. Comes with a Purple Hair Dryer, Purple Clips, DVD and Roll Bag.

----Variable temperature control gives you even more control.

----New deeply sprung ceramic plates with even faster heat up are more responsive and offer greater control.

----The GHD Purple beeps to let you know the iron is hot and ready to use. Also beeps when it automatically goes into shut down. Continues beeping for a further 15 minutes until completely cold.

----More durable and longer cable with improved design