LAXMI PROTEIN PRODUCTS PVT. LTD.
Keywords : Toor Dal
Description : Laxmi Toor Dal, brand name, which is liked and known for its high quality and delicious toor taste. It all began 4-5 decades back with late SHRI SHANABHAI DARUBHAI PATEL, who started off by working in a small pulse processing plant at Vasad - the leading TOOR DAL processing centre in the world. He initially started it with a hand mill having a very low processing capacity at the dal city of Vasad, located on the banks of the holy river Mahisagar, in the industrial state of Gujarat, under the brand name of LPPPL, a brand name chosen by himself. This aspiration to make LPPPL TOOR DAL a household name exceeded his expectation as it gained loyal customers and more demand. The demands proved that the quality was accepted and admired.
Mahalaxmi Pulse Mills the first company of the existing five units of this group was formed in the year 1959. The group because of the focus towards providing quality product to all its customers has won the confidence and goodwill of all its clients and has always marched on the path of success to become one of the leading toor dal processor in India.
To satisfy the ever-growing demand of the customers the group has grown from one pulse mill in 1959 to five mills till date today. Saraswati Pulse Mills formed in 1969, Ranchodray Pulse Mills formed in 1979, Tirupati Industries formed in 1994 and Patel Shanabhai Darubhai & Company - Export Processing Unit formed on February 2000, tells the story of this successful group with its successful brand name LPPPL TOOR DAL.
LPPPL and Patel Shanabhai Darubhai & Co. are the marketing arms of this group the previous for domestic marketing & later for overseas marketing and has made the groups fame and fragrance of Laxmi toor dal spread beyond the geographical boundaries of India to the countries world wide. The group because of its marketing strength and high product quality has made the product reach from the houses of Gujarat, to houses of India, to the houses world wide. |
