Kitchen Appliances I . Ltd.
Microwave Ovens, Air Conditioners, Washing Machines, Refrigerators, Air Coolers, Vacuum Cleaners, Mixer Grinders, Food Processors, Water Purifiers & host of other kitchen appliances
Kitchen Appliances India Limited launched its KENSTAR brand in India in October 1996. The trend of beating industry norms started with our fastest ever-nationwide launch. Post that, Kenstar set up state-of-the-art manufacturing facilities at Aurangabad, Ahmednagar (Maharashtra) and Salt Lake (Kolkata).
Today, through its 28 Sales & Service offices, 300 service franchisees and more than 3500 trade partners, Kenstar is well connected throughout the country. And thanks to its impressive product range (Microwave Ovens, Air Conditioners, Washing Machines, Refrigerators, Air Coolers, Vacuum Cleaners, Mixer Grinders, Food Processors, Water Purifiers & host of other kitchen appliances), Kenstar enjoys the position of being one of the most preferred premium brands in India.
Studies have shown that the Indian consumer is well aware of technical parameters and quality expectations of mass consumer durables and expects the same to be delivered at optimum price. Also, as India was slowly emerging as a market ready for new product categories with sound technical support and trustworthy brands, Kenstar was one of the first companies to recognize this trend in consumer psyche and decided to introduce its Microwave Oven range. And needless to say, it became No.1 in the consumer preference with a surprising momentum. Also, Kenstar spotted an opportunity in the then much-crowded unorganized sector and introduced its own range of Air Coolers. Today, Kenstar enjoys the leader’s crown in the category. Another feather in its cap was Kenstar Tumbletop Washing Machines. Introduced in June 2001, this innovative design combines the comfort of top loading with the superior tumble wash.
The consumer is delighted with the technical superiority and international aesthetics of Kenstar products. Thus was formulated Kenstar’s corporate philosophy- “Complete solutions for a complete home”. By introducing a range of product categories starting from Electronic Irons to Mixer Grinders, and Microwave Ovens to Washing machines to Refrigerators and Air Conditioners. And Kenstar happens to be the only company to offer such a diverse product category to the world.
Thanks to our thrust for continuous technological upgradation and developing value for money products, we, at Kenstar have set up its state-of-the-art Design & Development department. This D&D facility is equipped with ultra modern facilities and highly qualified manpower. Its continuous efforts are primarily concentrated towards meeting the needs of the discerning consumer at the most optimum cost.
Kenstar also recognizes the importance of after-sales service to the consumer. Which is why, we are constantly engaged in enhancing the level of consumer satisfaction - a truly demanding task in itself. Our strong back-office support, the Kenstar Service Department has developed a unique module of service that enables consumer attendance in less than 24 hours, starting from the time a complaint is launched in any part of the country.
Today, Kenstar shares the trust and happiness of millions of families across the world. We feel this is only a step towards building an enduring relationship and introducing a world-class lifestyle to every Indian.
Keeping in with this tradition, more technology frontiers and more products are being continuously developed and upgraded to provide the best value and comfort to every household. In our brand promise itself lays the commitment to strive for a world-class lifestyle and delivering the best in class offerings to all.