Description : Primetime today is one of the leading players in the field of independent media sales in India. Set up in 1985, it has marketed time and space across media such as television, radio, video and more recently outdoor.

In its television business, Primetime has handled a variety of programmes and programme categories over the years since its inception. They range from daily soaps to mythologicals, films and film based programmes to news programmes, talk shows to event telecasts. These programmes have been handled across national and regional channels of Doordarshan, Sun T.V., Asianet etc, and across timebands covering both prime time and non prime time.