Description : The 100 billion rupee Indian market for packaging material (of which 9 billion is glass containers) has witnessed the emergence of a company, Gujarat Glass (P) Limited (GGL) that has been extremely successful through a strategy of being "totally fixated" on the needs and expectations of the customer. Gujarat Glass (P) Limited is a leading manufacturer of glass packaging for pharmaceutical and cosmetic products. A dynamic venture of Piramal Enterprises, Gujarat Glass was acquired in 1984. In 1990-91, the company was merged into Nicholas Piramal India Limited, a major pharmaceutical company of the group. In 1998, Gujarat Glass was formed as an independent subsidiary of Nicholas Piramal, with 54% of the shareholding with Nicholas Piramal and 46% held by a consortium of international investors.

Since the time Gujarat Glass was acquired, its products were strategically for the healthcare industry, unlike other glass companies catering to diverse industries. Gujarat Glass has focused on being the leading provider of "flaconnage" (glass containers for the quality conscious pharmaceutical and cosmetics industries). With a compounded annual sales growth of over 35%, GGL enjoys a leadership position in the niche pharmaceutical packaging segment that it operates in. Its market share has jumped from about 20% a few years ago to over 40%. GGL is the only company in India and one of the few in the world who manufacture and market the entire pharma range of glass bottles and vials (amber and flint, bottles and vials, sodalime and borosilicate).