Description : Micro InkS Ltd (MICRO) is a part of US $ 239 million Bilakhia group, which has diverse interests in printing inks, resins, flushed pigments and crop protection chemicals.
Today, through the years of growth, MICRO has transformed itself into a multi-dimensional, multi-national company offering a comprehensive range of quality products, efficient customer service and a wide distribution network.
MICRO is the undisputed market leader in the country commanding a market share of 30%+ in the US $ 200 million domestic inks industry. In the process, it also created an enviable track record of one of the fastest growing company. And took its annual sales figures galloping from a mere US $ 5 million in 1993 - 94 to an astonishing increase to US $ 146 million.
The meteoric ascent of MICRO to the position of a market leader was primarily the result of the efforts of the people at the helm of affairs - The Bilakhia Group.
Through the years of growth, MICRO has transformed itself into a multi-dimensional, multi- location company offering a comprehensive range of quality products, efficient customer service and a wide distribution network. In India, It is a marketing powerhouse with 12 branches, 5 technical centers and around 500 distributors. Today, MICRO has spread its wings globally with a distribution network in more than 50+ countries.
MICRO is also the only Printing Inks company in India, and amongst two or three companies in the world, to have successfully implemented SAP / R3 ERP solution, integrating its marketing offices through satellite links.
Together all the elements will work as a single force to offer value to its customers.
Today the company with a modest beginning has grown and consolidated its strengths, skills and people to achieve a unique enterprise. One which is on its way to becoming a major player in the global market. A reality, which it achieved through a well thought out and executed business strategy.
Setting up operations in the world's most highly competitive ink market, USA with a company called Micro Inks Corporation is the first step towards MICRO'S vision of leaving behind an impression of being the most dynamic inks company in the world.
Here the Company's core strategy is to offer better value to its customers on the price quality matrix and participating in their programs to deliver better value to the customers' customer. At MICRO we starve for having customers' delight and not only customers' satisfaction.
To make this strategy a success, the Company has stepped up its R&D efforts in order to develop superior products. On a parallel front, Micro Inks has developed technology for backward integration into flushed colours, pigments, resins and additives - the key raw materials for inks. By doing so, MICRO is today the only company in the world to be self sufficient in all the critical raw materials of Printing Inks.
The next thing on its agenda was to accelerate its inks manufacturing capacities to keep pace with the global demand. This was done with by MICRO with the setting up of one of the world's largest ink manufacturing facilities at a single location, in India.
This plant at Silvassa has a world-size capacity of 60,000 metric tonnes. Here MICRO manufactures a wide range of inks with innovative and unique process technologies that have never been attempted before in the industry. Apart from this, another world size plant has been set up at Vapi, which produces a wide range of flushed colours, pigments and resins in a single-stream plant for 'seamless' manufacturing of inks.
Finally, all this is to be backed by the best of technical support and customer service. All translating ultimately into one fact, MICRO is poised to make an indelible mark on the world.
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