Description : THE ORGANISATION WAS INCORPORATED IN 1991 WITH AN OBJECT TO CARRY ON THE BUSINESS OF MANUFACTURING / PROCESSING / TRADING OF ALL KINDS OF PAN MASALA AND RELATED ITEMS, FRUIT PRODUCTS SUCH AS JEMS JELLIES, FRUIT PULPS CONCENTRATE, JUICES, CHOCOLATE MILK BARS, CONFECTIONERY, NUTS AND MINERAL WATER AND OTHER RELATED PRODUCTS.

THE COMPANY ‘S FIRST PROJECT PIO PIO MINERAL WATER MADE FROM UNIQUE AUTOMATIC PLANT WAS A RUN AWAY SUCCESS IN THE MARKET PLACE. THE MINERAL WATER WAS EXPORTED TO RUSSIA BESIDES THE DOMESTIC MARKET SALES, SUPPLIES TO INDIA RAILWAY’S. AT PRESETS THE COMPANY IS MAINLY USING ITS MINERAL WATER FOR THE PRODUCTION OF ITS CONFECTIONERY / JUICES / FRUITS JELLY PRODUCTS.

THE NEW PROJECT OF FRUIT JELLY THE FIRST OF ITS OWN KIND IN INDIA WAS LAUNCHED IN 1996. AS THE PEOPLE OF INDIA WERE LESS AWARE WITH THE CONCEPT OF READY MADE FRUIT JELLY HENCE AGGRESSIVE MARKETING INPUTS WERE GIVEN TO PROMOTE THIS NEW CONCEPTS IN THE DOMESTIC MARKETS WITH THE SUPPORT OF ELECTRONIC MEDIA, SCHOOL PROMOTION ETC. AT PRESENT THE COMPANY IS ENJOYING THE UNDISPUTED LEADERSHIP IN THIS PRODUCT CATEGORY IN THE COUNTRY BECAUSE OF THE AGGRESSIVE MARKETING STRATEGY.

THE COMPANY’S PLANT OF FRUIT JELLY IS A FULLY AUTOMATIC, SELF-PROCESSING IMPORTED PLANT. THE PRODUCTS ARE BEING MANUFACTURED IN ZERO BACTERIAL ATMOSPHERE, FRESH FRUIT JUICES OF BEST AVAILABLE QUALITY ARE BEING USED.

KEEPING IN VIEW OF THE COMPANY’S SOLE MOTIVE TO PROVIDE INNOVATIVE, HYGIENIC PREMIUM QUALITY FOOD PRODUCTS, A NEW CONCEPT OF ETHNIC SWEETS KNOWN AS MILK N NUT NARAYAL MITHAI WAS LAUNCHED IN 1997. NEEDLESS TO MENTION THE PLANT, OF COURSE, IS SELF-PROCESSING AUTOMATIC PLANT. THE BEST AVAILABLE QUALITY NARAYAL FLAKES / RICH CREAM MILK, MILK SOLIDS, KHOYA ARE BEING USED FOR THE MANUFACTURING OF THIS UNIQUE PRODUCT OF ITS OWN KIND IN THE COUNTRY.

NOW THE COMPANY IS DIVERSIFYING INTO NEW PROJECTS RELATED TO FRUITS AND FOOD PRODUCTS, WHICH SHALL BE LAUNCHED VERY SHORTLY IN 2003.

EXPERIENCED CHIEF EXECUTIVE AND CHAIRMAN SHRI G. L. JAIN HAVING AN EXPERIENCE OF 30 YEAR OF INDUSTRY AND TRADE BACK THE ORGANISATION. THE MANAGING DIRECTOR SHRI S. K. JAIN IS THE MAIN FORCE BEHIND THE ORGANISATION ENRICHED WITH EXPERIENCE OF FOOD / FRUIT PRODUCTS OF AROUND 25 YEAR. BOTH THE NEW CONCEPT OF FRUITS JELLY AND ETHNIC SWEETS ARE HIS CREATIONS.

THE COMPANY IS HAVING AN EXCELLENT ORGANIZATIONAL SET UP AND HAS ENGAGED PROFESSIONALS TO LOOK AFTER THE PRODUCTION, FINANCE /ACCOUNTS AND MARKETING DEPARTMENT. THE COMPANY’S PRODUCTS ARE NOW AVAILABLE IN ALL THE CORNER OF COUNTRY BECAUSE OF THE EXCELLENT DISTRIBUTION SET UP. RECENTLY THE COMPANY HAS ACQUIRED A STATUS OF ISO 9002 WHEREIN THE CONSUMERS ARE SATISFIED WITH THE COMPANY QUALITY POLICY “TO ENSURE HIGH LEVEL OF CONSUMER SATISFACTION THROUGH PROVIDING INNOVATIVE, HYGIENIC PREMIUM QUALITY FOOD PRODUCTS OF NATIONAL STANDARDS OF QUALITY AT AFFORDABLE PRICES TO CONSUMER”.

THE COMPANY IS LISTED WITH MINISTRY OF FOOD PROCESSING INDUSTRY, CHAMBER INDUSTRY, CHAMBER OF COMMERCE, EXPORT AND IMPORT PROMOTION ORGANIZATION, E.A.N AND VARIOUS OTHER AUTHORITIES/ORGANIZATIONS. THE COMPANY’S PRODUCTS ARE APPROVED AND PASSED FROM VARIOUS QUALITY CONTROL AUTONOMOUS BODIES OF THE WORLD. COMPANY IS REGISTERED LICENSEE WITH WD CONSUMER PRODUCTS TO USE FAMOUS WALT DISNEY’S CHARACTERS FOR FRUIT JELLY PRODUCTS.