SHIVDEEP FOOD PRODUCTS PVT. LTD.
Bhujia, papad, Namkeen
As Rana Bhim Singh, 19th Century ruler of mewar, Rajasthan, reflected on his life, he was overcome by despair. His state, now totally powerless, was surrounded by enemies threatening and waiting to strike. The most ominous were the states of Jaipur and Marwar. Not because they had their eyes on Bhim Singh's kingdom. But because their princess had set their sights on his beautiful daughter, Krishna Kumari.
Bhim Singh was caught between the devil and the deep sea. To let his daughter go would be a blemish on fatherhood. but to refuse, would mean out and out war.
When the 16 year old beauty heard of her father's predicament, she decided to uphold the heroic tradition of her people and die, rather than plunge her kingdom in to war. With a smile, she drank poison made from kasumba blossom, as if it were nectar. And embraced death inside krishna vilas of the Udaipur palace, in a room still preserved the way it was.
Rajasthan or "land of rulers" is replete with such fascinating tales of valor, lave, honour, and sacrifice. Powerful royals. Respectful Civilians. Pomp and Peagentry. Festivals of riotous colour. a lust of life. And a love for living. It's a tradition that's visible everything from their history to religion to monuments and even to their food.
Enter Bikaner. A town nestled in the Thar desert of northern Rajasthan, that's world famous for its traditional snacks of Bhujia, papad, Namkeen, etc. And the house of Bikaji , with its flagship company, Shivdeep Food Products.
A veritable institution in Bikaner, Shivdeep Food Products was established in 1987. Recreating Bhujia, Papad Namkeen, Sweets and other treats that have titillated many a royal palate, soon it grew in to a large manufacturing unit.