This brand of supari ( pakku - otherwise known in Tamil ) is manufactured by M/s S. A. Safiullah & Co, and marketed all over South India for the past 25 years. This brand has tremendous brand recall among consumers and considered to be one of the market leaders in South of India.
The Promoter Mr. A. R. Safiullah has wide & rich experience in marketing. The popularity of the brand 'Nizam Supari' and the extensive distributor network are strong proofs of enterprenenual abilities of Mr. A. R. Safiullah.
The Company has its associate companies manufacturing the paper for its packaging and has also setup another company to manufacture computer leaf, called Azam Computer Leaf, a revolution in eating habits.